Is simplicity still a trend in web design?
Yes, Simplicity still a trend in web design. Design trends tend to come and go. But there is a trend that seems to be eternal. It’s all about simplicity and minimalism. After decades of evolution, many current trends and also successful websites are influenced by a minimalist design. Most WordPress themes are simple/minimalist and are widely used in thousands of online projects every day. Divi theme is proving a lot of Divi layouts to create some simple websites.
Technologies have seen significant growth in recent decades, which means more ways to create more complex websites with useful features for visitors. Can more complex websites overcome simplicity and minimalism in web design?
… and then minimalism has arisen
The goal of simplicity and minimalism can be described as design in its utmost purity, refined from redundant features, colors, shapes, and textures.
Kate Meyer describes minimalism as “the goal of minimalist web design should be to present content and features in a simple and straightforward manner, providing as little distraction as possible from the main content. This strategy often involves removing content or features that do not support the main objectives of the interface or its users “.
The current era of minimalism began in the early 2000s, but its roots lie in the fine arts of the 1960s and in the field of human-computer interaction. The trendsetter label is very often awarded to the global giant Google. A simple home page, few navigation options, little amount of content: simplicity in all its interfaces.
Today, minimalism has been overcome, but it is not much different from the past. Minimalism is often used with other design trends such as flat design, full-screen header, designers choose the concept of black and white with a lot of negative space.
Many e-commerce websites adhere to a minimalist design strategy, the beauty of the basics attracts visitors and offers useful information. “Minimalism in moderation can create efficient user experiences, as long as you don’t lose sight of the main goal: helping users get things done,” says Kate Meyer.
When it comes to minimalism, people may think that it is easier for its simplicity. Fewer items have to provide the same experience for users with less interface.
In minimalism, it is quite obvious to now see a general focus on content while other elements are not competing or are sometimes almost hidden. Anesthetic balance is created along with functionality.
Modern minimalism tries to incorporate animation or scrolling effects. The size of the text is also one of the main minimalist trends. Many designers opt for dramatic typography as the focal point of a minimal interface. With the general emphasis on content, typography immediately draws attention to words. The sharp and bold style, the shape of the letters, or even the custom typeface creates an exciting visual experience.
Why is simplicity probably an everlasting trend?
Minimalism and simplicity are easy to incorporate and work with other design trends and styles. It continues to prevail on the web because users don’t need to think about it.
What are the reasons why simplicity will maintain its eternal value?
Reason # 1: Business
Simplicity also forces you to think of the website from a business point of view. You have to be clear about what you want to convey because fewer elements serve your purpose. The content cannot consist of thousands of words. The message you want to convey has to be direct, without useless trifles.
With a clear design and uncluttered layout, it is easier to raise your sales positions and it also improves your conversion rate. Why? The simple and clean design helps your CTA buttons shine. Easy to follow tutorial with step-by-step instructions on how to start a blog or how to make a website using WordPress with the drag and drop page builder.
Minimalism pays off in a mobile environment. A designer cannot afford to use features for small mobile displays. It is also easier to make a minimalist website responsive when the
Reason # 2: User experience
Using a lot of negative space makes the website appear calmer. The white color also allows the design to breathe. The navigation menu is simple, it only uses the essentials and everything else can be hidden in “Read more”. This also unintentionally highlights the most important elements: the product and the price.
Minimalism continues to symbolize elegance and confidence. It can evoke that you don’t need a lot of features to approach potential customers and be successful.
Reason # 3: Maintenance
Clean designs, thanks to fewer resources, are easier to maintain. Simplicity does not need a complete media library and many plugins that need to be updated.
Fewer resources also mean fewer storage requirements and space savings on your server, which translates to faster page load.
Where does the idea of simplicity come from?
Irreducible simplicity is the concept that things can be reduced to their simplest form and to a set of functions that allow them to continue to function. It is about having the minimum necessary, without complications or additional functions, so that if something else is taken away, the object will stop working.
This idea is central to modernism, the movement that grew out of the feeling that Victorian ornamentation was a huge waste of time, energy, and money. At the beginning of the 20th century, it was revolutionary to think that simple and functional things could be an expression of beauty since until then aesthetics were almost synonymous with ornament. In contemporary design, it is now taken for granted that simplicity and clarity are often better.
Simplicity in web design
Overly cluttered web pages are now outdated and seem inconsiderate to users. Website visitors expect simple interfaces, short and agile navigation lists, icons representing hidden functionalities neat in the corners of the pages, and bold and straightforward content. In short, people want to be able to get straight to the point, without wasting time.
Users quickly adopt conventions inherited from other fields or accepted by consensus, such as the power button symbol, the three-line “hamburger” menu, or the WiFi signal strength bars. These universal symbols help make the web design as straightforward and clutter-free as possible, while still ensuring ease of use.
But don’t forget that while information overload can be a problem, so is an oversimplification – your website needs to continue to function effectively, and users need to be able to find what they need intuitively.
The conclusion – Is simplicity still a trend in web design?
Although it may seem easy for web designers, simplicity takes planning and vision to create an effective website and provide a high-quality, professional, and readable result.
The simplicity and minimalist design will hold the position of an eternal and timeless trend and will shake the web. Most likely, we will witness its changes, which will develop over time, but the roots will remain.